課程名稱 |
電子商務 E-Commerce |
開課學期 |
106-1 |
授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) |
授課教師 |
張佳欽 |
課號 |
GMBA5021 |
課程識別碼 |
749EU0100 |
班次 |
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學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期五7,8,9(14:20~17:20) |
上課地點 |
管二302 |
備註 |
本課程以英語授課。與鄭名道合授 限管理學院學生(含輔系、雙修生) 且 限學士班三年級以上 總人數上限:50人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1061GMBA5021_ |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
This class will emphasize the major driving forces behind eCommerce : business development and strategy, technological innovations, and social controversies and impacts. We will analyse eCommerce , digital market, and e-business firms just as we would ordinary business and markets using concepts from economies, marketing, finance, sociology, philosophy, and information systems.
Important new developments happen almost every day in eCommerce and the Internet. We try to capture as many of these important new developments as possible in each session. We will cover many real-company examples and extensive business cases that place coverages in the context of actual eCommerce businesses.
We will devote some time to an examination of B2B eCommerce. We will also cover different types of marketplace ( e-distributors, e-procurements, exchanges and industry consortia ) to help students to understand this complex arena of e-commence . We will address important changes for eCommerce include dramatic price reduction in eCommerce infrastructure, the explosive growth in the mobile platform and expansion in the development of social technologies.
We will pay special attention throughout the class to the social and legal context of eCommerce. |
課程目標 |
take advantage of the evolving world of opportunity offered by eCommerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy.
We hope eCommerce concept students lean in this class will help make you valuable to future potential employers. The information students learn in this class will be valuable throughout students’ career . We expect that students will be able to participate in , and even lead , management discussions of eCommerce for your company. |
課程要求 |
1. Students will fail this class if he/she has 4 or more serious late attendance ( 10 mins ) or absence.
2. Students will need to submit their study theme & case study write-up on time.
3. Group needs to submit their final topics for presentation before end of Session #8.
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
待補 |
評量方式 (僅供參考) |
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週次 |
日期 |
單元主題 |
Week 1 |
09/15 |
First session briefing and class rules, grading policy, class schedule, etc. Brief introduction about what is e-commerce is about. |
Week 2 |
9/22 |
EC B2B marketing, traditional and newly development. |
Week 3 |
9/29 |
EC security and payment, introduction the quick development tool - "MOCKPLUS" |
Week 4 |
10/06 |
Class discussion of case study #1, guest speaker about AR/VR new development |
Week 5 |
10/13 |
Innovation management |
Week 6 |
10/20 |
EC operation and guest speaker #2, eBay Taiwan country manager - cross border operation |
Week 7 |
10/27 |
EC customer service & social commerce
(Telexpress company visit) |
Week 8 |
11/03 |
Entrepreneurship process, team presentation assignment |
Week 9 |
11/10 |
Mid term examine (online testing) |
Week 10 |
11/17 |
EC mobile & local marketing, pass out #2 case study material |
Week 11 |
11/24 |
Case #2 class discussion and guest speaker (Alibaba.com Taiwan country manager) |
Week 12 |
12/01 |
EC B2C build practice |
Week 13 |
12/08 |
Platform business model, Tutor ABC company visit |
Week 14 |
12/15 |
EC B2C build practice |
Week 15 |
12/22 |
Group presentation I |
Week 16 |
12/29 |
Group presentation II |
Week 17 |
1/05 |
Group forum - open discussion and welcome new idea to discuss |
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